Waste management is a key service for both B2B and B2C clients. In fact, the demands are higher than ever as people are required to dispose of waste in a responsible way and will often call experts to help.
As well as providing the right dumpster or waste management facilities, your firm must focus on the client experience. While helpful employees provide a winning foundation, modern tech features can make a huge difference too. Here’s how they can be used to improve the process.
Smoother Order Management
When using a waste management company for the first time, clients need convenience and a service that feels tailored to them. Selecting the right hauler software package for your needs enables you to provide it. Every aspect of the user’s account can be managed from here. This includes creating and tracking orders while also ensuring that they select the right dumpster.
By managing a whole inventory in one place, employees are also better placed to support clients. If they need to increase the duration of their rental, for example, an agent can quickly see if that is possible. Going the extra mile for customers in this way can aid your reputation while also encouraging client loyalty.
Versatile Payments
A good hauler software solution will also include invoicing features to generate and manage invoices. However, offering greater versatility can make a world of difference to the client experience. Providing partial cash on delivery services is a very useful option when you take orders online via your website. It removes a great deal of pressure for clients.
When serving B2B clients, you’ll probably offer a 30-day period to settle the invoice. You could also allow them to set up repayment plans, though. It could be very useful if they are using your waste disposal and management services on a weekly or monthly basis. Where possible, accepting PayPal and Apple Pay can aid your cause too.
Transparent Communications
There is nothing worse for a customer than not knowing where things stand. In fact, many will forgive mistakes as long as they are kept updated. Integrating SMS notifications with your hauler software is a very wise move. This can provide accurate and real-time data regarding issues like the drop-off or collection of a dumpster. Or any changes to the timeframe.
Transparent communication should start with messaging sent to the company. Yet, it’s still important to create avenues for clients to seek quick responses when they have an issue. Chatbots, live chat agents, and telephone agents are all great additions. If nothing else, it can go a long way to turning a negative experience into a positive one.
Easy Research
Even before a client chooses your waste management services, they will want to use modern tech to learn more about it. By embracing the tech, you don’t only make it easier for them to complete the research. More importantly, you ensure that they get to gain a positive opinion. This should start with a well-designed website that loads fast on all devices.
A website should be supported by strong SEO so that it ranks well for “waste management [your location]”. Gaining lots of five-star testimonials is another easy way to verify the quality of your services. When prospects can see that you’ve already supported others with similar pain points, they’ll have every reason to trust you.
Improved Insights
When customers are ready to use waste management services, they need to know that they’ve made the right choice. Likewise, they should have a clear understanding of the options available. And the benefits offered to them by your services. Content like comparison charts, explainer videos, and guides can point clients to the best solutions.
Nevertheless, seeing is believing. The use of augmented reality can be particularly useful. For example, homeowners removing trash from the home could upload images to see how rooms will look after the disposal. Or they could use the technology to calculate how big their dumpster should be. In turn, they’ll be left with the best item for their needs and budget.
Loyalty Rewards
Most B2B, and some B2C, clients will need to use waste management companies more than once. Given that the Pareto principle states 80% of revenue comes from 20% of clients, you should be keen to gain loyalty. Providing a great client experience with the above steps helps, but you can do more to actively promote loyalty. And it will give you a huge edge.
Loyalty schemes make clients feel valued and can encourage them to rebook a little sooner than they initially intended. When they are happy with the service and the customer experience, it is very likely that they’ll use it for life. Better still, it may open the door for upselling related waste management services they don’t currently use.
Vikas Maurya is a professional blogger and Data analyst who writes about a variety of topics related to his niche, including data analysis and digital marketing.
